Aakash Parab
Co-Founder & Digital Strategist
"Building Digital Legacies Through Strategic Innovation"
Digital Innovation Architect
With over 12 years of experience in building brands, crafting campaigns, and telling impactful stories across the digital landscape, I bring a unique blend of creativity and analytical thinking to the table. At Nova & Naya, we operate across a wide digital spectrum—from Social Media and SEO to Website Development and Performance Marketing.
My approach centers on understanding root challenges and delivering tailored solutions that don't just improve statistics, but drive meaningful business growth. From Mumbai, I've helped brands across industries achieve impactful ROAS and build lasting digital legacies.
I believe that content is the gateway to sales, and every digital touchpoint should reflect your business essence while driving real conversions.
12 Years of Digital Excellence
Core Areas of Expertise
Comprehensive digital solutions that drive measurable results
Performance Marketing
Optimizing campaigns for better returns across Meta, Google & Bing Ads, Email, WhatsApp, OTT, and Programmatic platforms.
SEO Optimization
Enhancing search visibility with AI and voice search optimization, ensuring your content ranks and converts organically.
Social Media Marketing
Platform-specific content strategies that engage unique audiences and drive awareness and conversions where it matters most.
Website Development
Building user-friendly, high-performing digital storefronts that connect with audiences and reflect your business essence.
Content Creation
Crafting relatable, persuasive narratives that resonate with target audiences and drive purchasing decisions.
Digital Strategy
Comprehensive digital solutions that understand root challenges and deliver tailored, measurable results.
Digital Philosophy
"Content is the gateway to sales. Every digital touchpoint should reflect your business essence while driving real conversions. We don't just improve statistics—we build digital legacies."
Results-Driven Approach
Every campaign is optimized for measurable returns, not just vanity metrics. Real growth, real results.
Innovation & Analytics
Blending creativity with analytical thinking to stay ahead in the evolving digital landscape.
Tailored Solutions
Understanding root challenges to deliver customized strategies that reflect your unique business essence.
Digital Journey
12 years of building brands and crafting impactful digital stories
Co-Founder & Digital Strategist - Nova & Naya
2020 - Present
Leading comprehensive digital solutions across performance marketing, SEO, social media, and website development. Building digital legacies for brands through strategic innovation and measurable results.
Senior Digital Marketing Manager - Enterprise Solutions
2017 - 2020
Managed large-scale digital campaigns for enterprise clients, specializing in performance marketing and ROI optimization across multiple platforms and channels.
Digital Marketing Specialist - Growth Agencies
2014 - 2017
Developed expertise in SEO, social media marketing, and content strategy while working with diverse brands to establish their digital presence and drive conversions.
Digital Marketing Associate - Mumbai Startups
2012 - 2014
Started journey in digital marketing, learning the fundamentals of online brand building, campaign management, and the art of storytelling in the digital landscape.
Ready to Build Your Digital Legacy?
Let's create tailored digital solutions that drive real results and meaningful business growth. From performance marketing to comprehensive digital strategies, we're here to elevate your brand.